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One of the most rapidly expanding industries in the USA is that of food delivery. We are not talking about takeout here, but rather an industry that provides the delivery of either fully prepared meals or meal kits that come complete with pre-portioned ingredients and recipes. This industry has grown so swiftly that there are now companies that cater to every imaginable lifestyle preference and dietary requirement.

It can be quite difficult knowing where to start, which is why the service we offer at the Meal Kit Comparison is so helpful! We prove detailed company profiles and in-depth company comparisons using a team of experts that extensively trial these companies to provide firsthand and up-to-date information. 

Today we are going to be looking at two very different companies; Freshly and Blue Apron. Freshly is a company that provides fully prepared, non-frozen gluten-free meals while Blue Apron was one of the original meal kit delivery companies in America. 

Obviously, there are quite a few differences between these two companies, so let’s get started with this comparison. 

freshly boxes
blue apron Salmon

Where do they deliver?

Freshly delivers nationwide to the contiguous United States, as does Blue Apron. Please note that there are some ZIP codes that can’t be reached by Freshly within the 48-hour delivery period. 

Plans offered:

Freshly makes it simple by basing their plans on the number of meals you would like to have delivered every week.  They have four different plans with the option of 4, 6, 9, or 12 meals. Please note that you can change your plan as often as you wish, depending on your requirements. 

There are 2 different plans to choose from with Blue Apron. 

Firstly, there is the Classic Plan, which provides 2 or 3 dishes weekly for 2 people. Secondly, there is the Family Plan, which provides 2 or 4 dishes weekly for 4 people. 

Variety of the menu:

The weekly Freshly menu is made up of more than 30 choices, which include meals for both entrée and breakfast. All their meals are fully prepared and unfrozen, so they generally only take approximately 3 minutes to heat. They have a wide range of choices which include seafood, pasta, classic dishes, omelets, frittatas, and many choices with International culinary influences such as the Mediterranean, Mexican and Asian. 

The weekly Blue Apron menu is made up of 12 dishes, which are split between the two different plans. So, if you are on the Classic Plan, you get a choice of 8 dishes, and on the Family Plan, you get a choice of 4 dishes. Their menu is pleasingly diverse when it comes to culinary styles and ingredients used. 

What are the meals like? 

The single biggest appealing factor about Freshly is, of course, their convenience. There is no cooking, cleaning or preparation required with Freshly. Their meals are unfrozen and fully prepared, so they only require a few minutes of heating. All their meals are also gluten-free. Overall, we were very impressed with Freshly, though on the odd occasion we felt they were a little lackluster when it came to flavor and portion size. 

Blue Apron makes healthy ingredients combined with creative recipes a priority. You will generally find surprising and tasty twists in otherwise classic recipes. We have enjoyed all our experiences with Blue Apron and have found their meals to be tasty and fulfilling. 


Freshly places a priority on using quality fresh ingredients. As they are a certified gluten-free company, their ingredients are 100% gluten-free. They make sure that there are no artificial ingredients, preservatives, refined sugars or hydrogenated oils in their meals. 

Blue Apron takes an enormous amount of pride in using only quality ingredients. They use meat without any added hormones, vegetables that are farm-gate fresh, and wherever possible organic, and their seafood is sustainably and responsibly sourced. 

Blue Apron Buenus Aires beef empanadas
Blue Apron Buenus Aires beef empanadas

Blue Apron and Freshly meal delivery:

Both companies use specifically designed food delivery boxes with enough ice inside the box to maintain the correct temperature of the meals and ingredients. There is a big difference between Freshly and Blue Apron when it comes to the organization of the contents of their deliveries. 

As Freshly delivers fully prepared meals, each meal is separately packaged and labeled with nutritional information and heating instructions. Unpacking your Freshly delivery takes only a few moments, requiring you to transfer the meals directly to your refrigerator. With the Blue Apron delivery, the ingredients of each dish have not been separated or labeled so you will need to allocate 5 – 10 minutes when unpacking to sort the ingredients according to each dish. Any spices and seasonings used will be included in a separate bag. 

Managing your account:

Both Freshly and Blue Apron have user-friendly websites where you can create your own personal login and easily manage all areas of your account. Blue Apron also has an app and Freshly’s website is mobile optimized.  Your online login will allow you to select your meals, swap plans, skip weeks, update any dietary requirements and set up your payment method. When it comes to canceling your account, you can do this online with Freshly and with Blue Apron, you will simply need to contact their customer service department. 

In summary:

At the Meal Kit Comparison Review we thought that both Freshly and Blue Apron offer a service that is appealing and a great option for busy people who want to eat well but have little time for organizing their meals!

In this comparison, our favorite service was Blue Apron. Freshly is incredibly convenient with fully prepared meals, but we found that the Blue Apron meals were very easy to prepare. Ultimately we thought that the meals of Blue Apron tasted better and were filled with the tastiest and freshest of ingredients. 

blue apron

Blue Apron is our winner!

  • Great menu selection
  • Delicious recipes with a different interesting twist
  • Reliable company with great customer service
  • Generous portion sizes