We write our honest review on each product, however, we might receive a sales commission to support this website. Prices can vary due to changes in policies. See our full disclosures here.

Purple Carrot at a Glance:

Purple Carrot provides a full vegan meal kit delivery service. This service is not only for vegans but for those who simply wish to increase their intake of plant-based foods. Purple Carrot would love to see plant-based eating become a mainstream eating choice. 

The Purple Carrot service:

Purple Carrot is a meal kit delivery service that provides a fully plant-based menu to the 48 contiguous states. They would love to see a world where vegan eating is a mainstream choice with people embracing plant-based diets because of their health, the environment, and animal welfare.

Purple Carrot delivers meal kits that are complete with fresh, portioned ingredients combined with easy to follow recipes. Purple Carrot is all about convenience with meals that are easy to prepare and tasty enough to please the most dedicated carnivores! We enjoyed our Purple Carrot experience in terms of taste, but we did find some of their ingredients to be a little questionable when it came to quality. Because of this, we do recommend having a look at other meal kit delivery services that we believe offer better service when it comes to vegan choices. 

Ideal audience:

Purple Carrot is ideally suited for those who follow a vegan diet as well as those who would simply like to increase their intake of plant-based ingredients. They also have a plan called the TB12 plan that has been created for those who have physically demanding lives and who require a high-protein diet. 

purple carrot review the box
purple carrot look inside the box

Benefits of Purple Carrot Meal Delivery:

  • A plant-based menu that has been designed to appeal to everyone, not just vegans. 
  • A great way of increasing your intake of plant-based ingredients. 
  • They have a special high-protein program designed for active lifestyles. 
  • Recipes are simple and easy to follow. 
  • Their packaging is recyclable. 

The Purple Carrot Plans:

The Purple Carrot Plans cater for 2 people, with 3 meals per week. Once you have subscribed to Purple Carrot, you can swap the meals between plans as you wish. 

  • High Protein: Meals that are high in protein, designed to maximize energy. 
  • Quick and Easy:  Simple meals that can be on the table within 30 minutes. 
  • Chef’s choice: A plan that includes more sophisticated, gourmet plant-based options
  • TB12 Performance Plan: A special plan for athletes and those with physically demanding lives which provides meals that are protein-rich, gluten-free and low in soy. These meals are designed to maximize high metabolic needs. 

The Purple Carrot menu:

The Purple Carrot weekly menu includes 6 dishes on a weekly basis that can be swapped from plan to plan. The TB12 plan has an additional 3 recipes per week that are protein-rich and high in calories for those with physically demanding lives.  The menu of Purple Carrot is 100% plant-based so is suited for those who are vegan in addition to non-vegans who want to increase their intake of plant-based ingredients. Their menu offerings are diverse with many culinary influences that include American, Asian, European and Mediterranean. As a subscriber, you can look at future menus via their ‘menu’ tab on their website. 

How do the meals taste?

Part of our review process at the Meal Kit Comparison involves trying a range of dishes from each company that we are assessing. We enjoyed the Purple Carrot dishes; however, we did find that some of the ingredients were not of the best quality. An example of some of the dishes we enjoyed was the Californian Wedge Salad and the Gnocchi. We loved the tahini sauce and the paprika seasoning used in the Salad, and we thought that the Gnocchi had some interesting ingredient pairings such as dill and cabbage with pasta. 

Quality of the ingredients:

We did find that the overall quality of the Purple Carrot ingredients was a little disappointing. Some of the ingredients were fresh and appealing such as the lettuce, radishes and carrots. Unfortunately, we had to replace the cucumbers and the avocado as they were inedible. We found it quite strange that especially as they are a plant-based company, that Purple Carrot does not share on their website where they source their ingredients from or what quality expectations they have from their suppliers. Are their suppliers local? Do they practice responsible farming? Do they avoid preservatives and additives? None of this information was available, so we do recommend having a look at the  alternate vegan plans that are listed on our website. We think it is important that companies can provide information on where their ingredients come from and that as a customer, you can rely on them to provide ingredients that are consistently high quality. 

The delivery:

Your Purple Carrot delivery arrives in a food delivery box that is labeled and includes insulating material within the box walls along with gel packs to keep your contents cool. The ingredients are well organized being sorted and labeled according to each dish, so there is minimal sorting required in the unpacking process. Purple Carrot is very aware of the impact they have on the environment, so the bulk of their packaging is reusable, recyclable and compostable. 

purple carrot review box

Managing your account:

Managing your account is super easy via the Purple Carrot website. You can easily subscribe to create an account where you then manage all elements of your subscription. The first thing to do is to choose your preferred plan, and then you can select your first meals. There are 6 meals available for the first 3 plans and 3 meals available for the TB12 plan. All elements of your account can then be easily managed online. You can switch plans whenever you wish, skip weeks when needed and cancel your account at any time. 

In conclusion:

Purple Carrot offers an attractive service when it comes to making plant-based food appealing, tasty and accessible. They had a pleasing amount of variety and some great high-protein options. We enjoyed the flavors in the meals, but we were concerned with the quality of some of the ingredients.

Related Articles:

Close Menu