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The meal kit industry is a great one to watch.  It is fantastic at keeping up with the times and constantly evolving due to consumer demands and expectations. Dietary trends are something that are always changing.

As a result, the different companies involved in the meal kit industry are always adapting to these trends and offering choices that cover many special requirements.  

Today, we are going to be looking at two companies that offer very comprehensive meal kit services.

These companies are Gobble and Blue Apron. There are a few differences between the two, so let’s get started with our meal kits comparison.

Plans offered:

Blue Apron has two different plan options:

  • The Classic Plan provides two or three dishes per week for two people.
  • The Family Plan provides two to four dishes per week for four people.

Gobble also offers two different plans:

  • The Two-person plan provides six meals every week.  This plan is made up of three different dishes for two people
  • The Four-person plan provides 12 meals every week.  This plan is made up of three different meals for four people.
Gobble Box

Menu selection:

The menu offerings of Gobble are organised into four different sections according to the protein source of each dish.  These sections are ‘From the Ranch’, ‘From the Sea’, ‘From the Earth’ and ‘From the Range’. All these different protein sections combine to provide a selection of 24 dishes for you to choose from on a weekly basis.  There is the flexibility for you to choose any dish from all these categories and there are also recipes that cater for child-friendly, dairy-free, low-carb and gluten-free.

Blue Apron, on the other hand, has a very good choice of eight dishes per week for their Classic Plan for two people and four dishes per week for their Family Plan for four people.

The style and complexity of dishes:

To ensure that we can give accurate and comprehensive reviews and comparisons, our team makes sure that we try a broad range of dishes from all meal kit companies. We are delighted to report that all the meals we have tried from both Blue Apron and Gobble are consistently delicious.

The focus of Blue Apron is that of providing meal kits that are creative and tasty and include an interesting twist in each recipe. Gobble on the other hand is more focused on ease of preparation with their delicious and inventive recipes. The company makes the stand-out promise that all their meals take no more than 15 minutes to cook.  

You will find that all their ingredients are fully prepared with ingredients arriving in your delivery already portioned, peeled, chopped and marinated. This means that the Gobble cooking experience is guaranteed to be as easy and trouble-free as possible.

Quality of ingredients:

Gobble and Blue Apron have been delivering meal kits for a long time and the two companies are very proud of the ingredients they use.   With Blue Apron you are guaranteed to receive meats with no added hormones, vegetables that are farm fresh and, in some cases, organic. All their seafood is also sustainably sourced.

Gobble is a little different to most meal kit companies in that many of the ingredients are already partially cooked or prepared and then vacuum packed.  This is to ensure that your meals are quick to prepare and that the ingredients remain as fresh as possible. They use a trusted a similar network of quality suppliers as used by first-class restaurants.

The Delivery:

Both companies deliver their meals kits in boxes that have been specifically designed for a meal kit delivery.   They also look after their proteins by packing these at the bottom of the box, surrounded by enough ice to keep them cool throughout the delivery process.  

When it comes to delivery there is a big difference between the two companies.  This difference can be found in how they organize and pack their ingredients. With a Gobble delivery the ingredients are sorted per meal kit.  So, you will find ingredients that are labeled, prepared, packed and individually sorted. With a Gobble delivery you don’t need to sort through the ingredients, it is simply a matter of storing them away until ready to use.

Blue Apron is a little different and will require you to sort through the ingredients. You will need to work out which ingredient is for each meal kit that you have ordered, as the ingredients are loosely packed in the box.   You will find that any spices and seasoning will be packed separately in a small bag.

The app and website:

Since their website is mobile optimized, Gobble does not have a separate app.  However, you will find that you will be able to completely manage your account via their user-friendly website.  

Blue Apron offers both a well organised and easy to use website and app.   As with Gobble you will be able to fully manage your Blue Apron account online.   

Gobble Paneer cauliflower tikka masala
Gobble Paneer & cauliflower tikka masala
Zaatar-spiced barramundi by Blue Apron
Zaatar-spiced barramundi by Blue Apron

Terms of use:

You do need to subscribe to the service to use both Blue Apron and Gobble as neither company is available as a one-off service.  The subscription of both companies though is very flexible in that you can pause your account or specify weeks that you need to skip.    When it comes to account cancellation you can do this online with Gobble and with Blue Apron you will need to contact the customer support department directly.   


We think very highly of both Gobble and Blue Apron and they consistently deliver delicious and creative meal kits.   

With a comparison though we do need to specify which would be our preferred service. In this instance, due to the convenience, we would have to pick Gobble!  The thought of dinners that take only 15 minutes to prepare is very attractive, especially if you have a busy modern life. We also think the variety offered by Gobble is very impressive and their meals always taste great and are filled with amazing ingredients.

Gobble logo

Gobble is our winner!

  • Amazing 15 minutes cooking time for a full meal
  • Large variety of weekly dishes
  • Great ingredients quality
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