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At a Glance…

Get delicious high-quality meal kits, based on the freshest ingredients, including seafood, meats, and farm-fresh vegetables – all delivered straight to your doorstep by Blue Apron.

blue apron box review

Brief – Blue Apron Overview

Did you know that Blue Apron was the first meal kit company in the US?

It all began in 2012, and it was the start of a new and rapidly-growing trend to hit the USA market.

Over time, as the industry expanded, Blue Apron has maintained its position as a leader and is still one of America’s largest meal kit companies.

You get professional-style meals, including all ingredients pre-arranged in portions, delivered straight to you at home. What’s more, you’ll enjoy restaurant-level, quality recipes that you can prepare easily in your kitchen. When you use Blue Apron, you can stop thinking about planning meals and shopping for groceries. It’s all available in one complete and convenient service, which is also great value for money, as it doesn’t cost more than if you were doing all the shopping and planning yourself.

Who does Blue Apron cater to?

Blue Apron is a great meal delivery service for people who love cooking – and eating!

The recipes are exciting and usually have a great interesting twist, making some indulgent and delicious meals.

There’s a wide range of dishes available; some are quicker and easier to cook, and others take longer. The available recipes all take between 20 minutes and an hour to prepare.

How Does Blue Apron Work?

Blue Apron is a subscription-based service with a few plans on offer:

  • Classic signature Plan for 2-people, with 2-4 dishes each week. You can choose from an ever-changing mix of meat, fish, Beyond Meat, WW Approved, Diabetes-Friendly recipes, and health-conscious meals.
  • Family Plan for 4-people, with 2-4 dishes each week.
  • Vegetarian plan for 2-people with 2 to 3 dishes each week. Including meat-free dishes that celebrate seasonal and fresh produce.
  • Wellness plan for 2-people with balanced recipes designed for holistic health, including carb-conscious and WW Approved meal options.

Blue Apron offers the flexibility to change plans from week to week, skipping weeks when needed, or pause your account at any time.

Zaatar-spiced barramundi by Blue Apron
Zaatar-spiced barramundi by Blue Apron

How to Get Started With Blue Apron?

It is effortless to get started with Blue Apron. First, register your account on the website or app. If you’re just starting as a new customer, Blue Apron offers some terrific coupons. Once you’ve signed up for an account, select your plan and recipes from the menu. There are many meal options, including vegetarian, low-carb, low-calorie, ‘quick & easy, and others.

Then, just wait for your delivery to arrive at your door. Your order will arrive in a marked box with all the recipes and ingredients included and step-by-step instructions about preparing the meals. Simply follow the recipe, cook your meal, and sit down at the table to enjoy!

Blue Apron has complete flexibility that lets you skip a week if you need to. You can also switch recipes in advance, which gives you even more flexibility to plan your meals for the weeks ahead. In terms of canceling your account, this can be done whenever you want, with no penalties. So you can enjoy the Blue Apron service with no expensive long-term commitments.

What Kind of Meals Does Blue Apron Offer?

With Blue Apron, you have a choice of eleven recipes per week. Professional chefs create all the recipes so that you can get restaurant-level meals in the comfort of your home. Blue Apron loves to make the dining experience wonderful, with new tastes and flavors to explore all the time.

Blue Apron also has an impressive range in terms of cuisine, including burgers, tacos, classic European dishes, like quiche, pasta, and flatbreads, and Asian dishes, like stir-fries and noodles.

Blue Apron’s menu is original and innovative, with fantastic partnerships with renowned food gurus and chefs who put their style into the recipes.

Also, Blue Apron offers dishes based on famous or popular diet trends, like the Mediterranean diet, low-carb, diabetes-friendly, and more. There is also a range of ‘quick & easy’ options, which is a fantastic option for having amazing recipes on hand that you can cook in no time!

Blue Apron is an excellent meal kit service for more experienced people in the kitchen and those who want to shake up their cooking repertoire.

Yellow curry and lemongrass tilapia blue apron WW

Blue Apron Meals Review

Blue Apron offers a range of balanced and healthy meals, with a clear focus on adding fresh veggies to your meal planning.

Over our years of experience, we tried many Blue Apron meals. Usually, the prep work took not more than 5 minutes, and the total cooking time ranged from 20-45 minutes.

What was common to all is the excellent taste! We recommend checking out these dishes that we put to the test:

  • Shawarma-spiced lamb & couscous with harissa-roasted vegetables & tzatziki
  • Yellow curry & lemongrass tilapia with brown rice
  • Cavatappi pasta & pork ragù with romano cheese
  • Couscous-Stuffed poblano peppers with spinach, raisins & tahini
  • One-Pan udon noodle & spicy peanut stir-fry with veggies and beef
  • Zaatar-spiced barramundi by Blue Apron

What Do You Get inside the Blue Apron Box?

Your Blue Apron delivery includes all the pre-measured ingredients for your chosen recipes packed and arranged in a clearly labeled box. Items that require refrigeration are packed at the bottom of the box with ice packs to keep them cool and safe. Since the ingredients are portion-sized, you can expect much less food waste.

With Blue Apron, you will find that you’ll need to do some sorting of the delivery when it arrives, as it will not be pre-sorted for you. However, it only takes a few minutes to sort. Blue Apron does pack the smaller ingredients into separate, individual bags, so that is a good advantage.

For each recipe, you can find a detailed recipe card with step-by-step instructions on cooking the meals at home.

The Quality of Blue Apron Ingredients

When we put Blue Apron’s meal kits to the test, our expert team was pleased with the results – time and time again. The fresh ingredients were of consistently high quality.

The meats included in the meal kits are hormone-free and antibiotic-free. The seafood is sourced sustainably, vegetables and fruits are farm-fresh and locally sourced, and the seasonings and condiments are handcrafted artisan specialties.

How is Blue Apron’s Website & App?

Both the app and website of Blue Apron are user friendly with a handy layout. Everything you need to do to register and manage your account can be done online, including choosing your dining preferences, selecting weekly meals, and updating your payment details. You can alter your weekly recipe choices up to one month in advance.

The website also includes a range of extra nutritional information about the dishes, including ingredients for each recipe, calorie-count, total fats, and more.

Bottom Line – Our Final Verdict!

For those who love cooking but want to spice-up things up in the kitchen, or if you are looking to save costs on your weekly menu and seriously cut down on time spent in the grocery store – We highly recommend giving Blue Apron a try!

It’s great to see that, in the test of time, Blue Apron continues to be one of the top meal kit services around!

Meal kits from Blue Apron feature only high-quality ingredients, based on incredibly fresh fish, meats, and vegetables. The company partners with over 100 local suppliers who use sustainable farming methods to create premium, real restaurant-quality meals.

Bottom line – Every meal we tried from Blue Apron was a winner!

Blue Apron FAQ: 

Blue Apron meals arrive at your front door weekly. However, they cannot survive in the box for very long. All the packaging does the job until it reaches your home. We recommend you properly store food items in the fridge as soon as it arrives, or at least when you see notice the delivery. 

If you properly store the ingredients, then the food should last for about seven days. Blue Apron encourages customers to contact them if the food turns out to be low-quality within those seven days after arrival. 

Blue Apron does an excellent job of packaging its ingredients so that they arrive at customers’ doorsteps safely and carefully. However, the purpose of the packaging is not to store the food, just deliver it. 

Blue Apron meals last in the box through their delivery. Packaging and food safety experts inspect the packaging contents and the packing methods before sending the food. They use thermal liners and healthy storing techniques so that the meals always arrive safely.

Once the meal kit touches your front porch, ideally, it is best to take all the contents inside and refrigerate all that needs to be cooled. Your region’s climate can affect the freshness of the meals. Since a lot of the ingredients are temperature sensitive, the outside environment can ruin the food. For this, you should bring the meal kit inside and properly stored as soon as it arrives. 

Blue Apron delivers meals to your front door weekly. Therefore, you get one week’s worth of ingredients and recipes in one package. Meals do not come on separate days. 

Delivery days largely depend on the region you live in. Technically, Blue Apron can deliver every day, except Sundays, but this does not go for every part of the country. 

When you sign up for Blue Apron, you must enter your zip code. From here, you can select the first day of delivery. After this, Blue Apron assumes that you want to continue to receive food on this day of the week. You can, of course, change the delivery day whenever you want. 

The amount of meals delivered to your front door depends on what meal plan you select. There are three plans to choose from, and they all have different quantities of meals that arrive weekly. 

The Signature Plan consists of two-serving recipes, ideal for couples or singles, with a combination of meat and fish protein sources. For this plan, you can receive two or three recipes per week. 

The Signature for Four Plan delivers four-serving meals, ideal for families. Similar to the Signature Plan, there is a combination of meat and fish recipes. Unlike the original plan, you choose to receive between two and four recipes per week. 


The Vegetarian Plan is meat-free and focuses on seasonal produce. All the meals are two servings, and you can select between two and three recipes for the week. 

Unfortunately, Blue Apron does not offer any plan for one person. However, we think that a Blue Apron membership is still worth it for singles

Purchase a two-serving plan so that you can use the leftovers for lunch the next day or for dinner the next night. You can also save meals for dinners with friends. You don’t have to waste the extra food. Use it for another meal or share it with friends. 

We love both Blue Apron and Hello Fresh for a meal kit delivered to your door. However, when it comes down to it, we have to go with Hello Fresh. It has certain qualities that appeal to a broader audience of cooks.  

Don’t get us wrong; Blue Apron is an excellent service. The meals are tasty, and the delivery service is phenomenal. However, Hello Fresh gets you more for your money. Portion sizes tend to come out larger than those in a Blue Apron kit. Plus, meals typically take about 30 minutes to prepare, and the meal selection per week in much larger. 

What sealed the deal on our decision is that Hello Fresh offers simpler recipes. Blue Apron is for the home cook who wants a bit of a challenge. Hello Fresh, on the other hand, has easy recipes that anyone with a kitchen can prepare. 

Overall, if we need to recommend between Blue apron vs Hello fresh, we have to go with Hello Fresh. 

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