Meal Kits Industry Trends 2020

When we think about the many innovations that the world has seen over the years, meal kits always seem to stand out.

So, what is a meal kit?

Well, simply put, a meal kit is a food-based subscription service that makes cooking and eating home-made meals much easier. A meal kit service sends its customers pre-portioned food ingredients, and sometimes they are even partially prepared. The idea is that you have just enough ingredients to assemble and cook the meal that you desire. 

Note that this is not the same as a convenient delivery service, which specializes in the prepared meal delivery. Those services cook the meal and send their customers a complete meal, which is ready to be eaten. Today, we’re looking at the main benefits of using this subscription service, as well as some of the current meal kit trends.

Benefits of Meal Kits

Since you can just go out and buy the ingredients needed to make a homecooked meal, you may be wondering why it makes sense to indulge in the use of a meal kit service. Below are some of the reasons why we believe that meal kits are beneficial:

  • You get divers, interesting and delicious dinners
  • There’s a lower chance of wasted leftover ingredients
  • There’s greater accessibility to rare ingredients
  • They promote healthy eating that is also convenient
  • You get to save on time and travel costs
  • Options are available for different meals, such as those you can have in breakfast or lunch meal kits.

Meal Kit Trends

One of the things we enjoy the most is the extent to which meal kits are a personalized and customizable experience. It’s always a customer-centric approach as the decision of what you get lies with you and your imagination. Certain meal kit service industry trends have made the experience even more individualized. This is the reason that the industry has caught on enough to raise over $600 million in venture capital and why it is a billion-dollar industry today.

meal kits trends

Niche Targeting

Niche targeting is one such factor that is responsible for the success of meal kit services. We mentioned the ability to cater to special diets, but meal kits also prepare meals based on other factors. Some examples of these include:

  • Nutrition needs – There are a plethora of reasons why someone may have specific nutritional requirements. Sometimes it’s a choice to go on a specific diet, and in other cases, it’s involuntary such as when the body cannot digest gluten and needs a gluten-free diet. Situations such as the latter force people into a box where food options are concerned. Meal kits help to break that mold by providing exciting and convenient meal options. All sorts of dietary requirements are catered for. Various special diets like paleo, keto, vegan, vegetarian, diabetics, Mediterranean, Whole30, pescatarians, gluten-free, and more are catered for.
  • Age range – While we’re aware that most food items are not age-specific, the body’s nutritional requirements change with age. For example, children require diets that are high in nutrients such as protein and various minerals. This is because their bodies are in a phase of rapid growth and cell development. other meal kits can focus on heart-health issues that are more likely to be needed by seniors. 
  • Organic Foods – Remember how we mentioned that meal kits allow accessibility to rare and specific ingredients? If you’re only interested in organic food, meal kits have you covered. Of course, organic farming standards vary based on geographical location. However, organic ingredients usually have a few things in common such as considerations for water supplies, biodiversity, and ecosystem preservation. Whatever the standard may be, there’s no need to be concerned with the potential difficulty associated with getting these foods.
  • Lifestyle – Many nutritional choices are born out of lifestyle choices. Take the vegan lifestyle, for example. Many people who become vegan these days adopt the diet aspect, but being vegan is a way to live, as opposed to just what you choose to eat. The idea is to avoid anything that is animal-based. Of course, this translates to diet though it’s not the single focus. Eating the vegan way requires special attention to both meals, and what ingredients are used in their preparation. Meal kits provide a way to stay within the parameters of your lifestyle by allowing you true freedom of choice. Lifestyles like easy and fast cooking or more affordable meals are examples of choices that aren’t diet based. Such needs are also catered to as you can always just get the optimal ingredients for the preparation of quick meals.

Extended Food Delivery

Extended food delivery is another driving factor. This is a convenience-based factor, and we believe it’s the ease associated with the process that attracts subscribers. The fewer consumers must do on their own the better, and these customized services provide a high level of convenience. Here are some of the ways in which extended delivery is beneficial:

  • Multiple delivery times – This is the reason that you could exclusively live on meal kits if you so desired. You need to eat multiple meals, which means that you stand to benefit from total food service, including options for breakfast, lunch, desserts, and snacks. While the focus of this article is on meal kits, you can also use many of these services to have prepared meals delivered to you if so desire. After all, who’s always in the mood to cook?
  • Multiple sources – A delivery service exists to conveniently get the items you need to your home. Think of the items that you may get from your favorite supermarket chains. There’s no need for you to move a muscle as meal kit provisions span the offerings of many sources of purchase.

Bottom Line

Based on recent research done by Nielsen, about 9% of United States households have purchased a meal kit in the last 6 months. As a huge meal kit fans, that review and deeply-look at this industry, we honestly believe this number will further grow in the next few years. We also expect the industry to keep on evolving in the direction of more specialization in new dietary and lifestyle trends, and we anticipate that more companies broaden their service to offer a holistic solution to easy and healthy cooking and eating at home.

About the author

Amanda (Mandi)
Amanda is a meal kits addict and a blogger who reviews meal delivery services on a daily basis since 2015. Mandi leads the content review team at since 2018.
Quick Navigation

More To Explore:

Chicken Tortilla Soup
10 Best Dinner Noom Recipes
vegan lifestyle
Benefits of a Vegan Diet
Benefits of a Vegetarian Diet
Vegetarian Diet: What Is It? Benefits, Diet Plan & More
hello fresh steak
HelloFresh Gluten-Free Meals 2023
hello fresh steak
HelloFresh Low Sodium Meals
Blue Apron Vegetarian meal
Blue Apron Vegetarian Menu Review
Vegan vs raw vegan
Vegan Vs Raw Vegan
Plant-Based Diet Benefits
Plant-Based Diet Benefits
Pescatarian Vs Paleo
Pescatarian Vs Paleo
Pescatarian vs Keto
Pescatarian Vs Keto: The Full Comparison
Vegan vs Pescatarian
Vegan vs Pescatarian: The Differences
freshly box to heat
Freshly Vs. Frozen Meals- Which is Better?
Vegetarian vs Pescatarian
Vegetarian Vs Pescatarian: What’s the Difference?
paleo vs keto
Paleo Vs Keto Diet
Hello Fresh
Best HelloFresh Alternatives
Blue Apron and Weight Watchers
Blue Apron and Weight Watchers Review
Parisian Steak Frites- blue apron
A Look at Blue Apron’s Keto and Low Carb Option
blue apron
Blue Apron VS Grocery Shopping: Are They Similar?
sun basket pesctarian
Sun Basket Pescatarian Menu Review
Hello Fresh - yellow squash flatbread
Best Hello Fresh Recipes Review 2023
large family meal kits
Best Meal Kits for Large Families
Sun Basket Meal
Sunbasket Lean & Clean Menu Review
Oven ready hello fresh
Hello Fresh Oven Ready Meals Review
Blue Apron vs Sunbasket: Steak Dishes
Best Healthy Meal Delivery Service Miami
Best Healthy Meal Delivery Service Miami
Organic protein crunch salad
High Protein Dinner Options Using Meal Delivery Service
Sunbasket Fresh & Ready
Best Pre-Cooked Meal Delivery Service
Blue-Apron-Mediterranean-Diet meal kit
Top Meal Deliveries for Your Noom Diet Plan
Meal Delivery Services DC
Best Meal Delivery Services in Washington ,DC
oven ready hello fresh fish meal
HelloFresh Pescatarian Meal Plan Review 2023
home chef salmon
Home Chef Keto-Friendly and Low Carb Menu Review
Nutrisystem Diabetics Plan
Nutrisystem Diabetics Plan
best meal delivery NYC
Best Meal Delivery NYC
Best Meal Kits for Dinner
Best Meal Kits for Dinner
Best Meal Delivery Services In Pittsburgh 2022
Best Meal Delivery Services In Pittsburgh 2023
Best Meal Delivery Services in Utah 2022
Best Meal Delivery Services in Utah 2023
meal delivery in Austin, Texas
Best Meal Delivery Services In Austin 2023
Fresh Meal Kits - Hellofresh
The Best Fresh Meal Kits
meal delivery chicago
Best Meal Delivery Services In Chicago 2023 – Eat Better At Home
Mediterranean sun basket
Sun Basket Mediterranean Recipe Review
Green Chef Box
Green Chef Vegetarian Plan Review
Hello Fresh - yellow squash flatbread
Hello Fresh Meals For One Person
Best Meal Kits for Dinner Party
Best Meal Kits for Dinner Party
Hello Fresh Low Calories Plan Review
Best Meal Delivery Services In Atlanta 2023
Hello Fresh Ingredients
Hellofresh FAQs – All You Need to Know
Best Meal Delivery Services in Nashville:
Best Meal Delivery Services in Nashville: Eat Better At Home With Meal Prep Nashville Options
Hello Fresh
Hello Fresh Diabetes Meal Options
Every Plate Box
Best EveryPlate Alternatives
cancer patient meal kits
Meal Delivery for Cancer Patients
Blue Apron Box
Blue Apron Alternatives
Home chef express
Home Chef Express Meals Review
Home Chef pescatarian meal
Home Chef Pescatarian Meals Review
Blue Apron Box
A Review of Blue Apron Vegan Meal Menu
Sun Basket Diabetes-Friendly Meals
Sunbasket Diabetes-Friendly Plan Review
Home Chef - Snappy Steak & Guacamole Taco
Best Home Chef Recipes Review 2023
Blue Apron and Weight Watchers
Top 10 Blue Apron Easy Recipes Review
Review: Freshly for One Person
Freshly Gluten-Free Meal Delivery Review
sunbasket prepared meals
Sun Basket Prepared Meals Review
blue apron box
Is Blue Apron Healthy? The New Blue Apron Wellness Plan
Little Spoon Plates Review
Little Spoon Plates Review – Is It Worth It?
blue apron Salmon
Blue Apron Meals for One Person
Green Chef Vegan and Vegetarian
Green Chef Vegan Menu
green chef new box
Review: Green Chef Paleo Menu
Hello Fresh Ingredients
Hello Fresh Whole30 Diet Options
Blue-Apron-Mediterranean-Diet meal kit
Blue Apron Mediterranean Diet Meals
Dinnerly low calorie options
Dinnerly Low-Calorie Menu
New moms meal delivery options
Best Meal Kits for New Moms
Dinnerly vegetarian meals reviews
Dinnerly for Vegetarians
hello fresh steak
What Are the Gluten-Free Diet Benefits
Beat Meal Kits for a High Protein Diet
Best Meal Kits for a High Protein Diet
Thai Turkey Lettuce Cups Sun basket soy free meal kit
Pros and Cons for Meal Kits
Fast Food Jack Burger Hello fresh
Best Meal Kits for Fast Food Fans
purple carrot look inside the box
Meal Kit FAQ: Everything You Need to Know
sun basket vegan
Sun Basket Vegan Meal Kits Review
Father’s Day meal kits
The Best Meal Kits for Father’s Day
The Best Meal Kits for the Memorial Day Long Weekend
meal kits for seniors
5 reasons seniors should try meal delivery services
mothers day meal kits
The Best Meal Kits for Mother’s Day
legacy food storage
Best Survival Food Kits to Stockpile
Best Alternatives for Freshly
Dinnerly FAQ: Things to Know About Dinnerly Before Ordering
meal kits for quarantine days
Best Meal Kit Service to Order During Quarantine Days
Best Meal Kit for $5
Coronavirus prep
How to Prepare for Coronavirus
HelloFresh for families
10 Things To Know About HelloFresh Before You Order
5 Things to Know About Freshly Before Your Order
Are Meal Kits Worth it?
Are Meal Kits Healthy?
Are meal kits worth it?
Are Meal Kits Worth It?
Sun Basket Meal kits
Best Meal Kits Online to Try Out
Nutrisystem basic plan for women weight loss
Nutrisystem Woman’s Plan: Review
Pizza_Margherita Nutrisystem
Nutrisystem Vegetarian Program
freshly boxes
Prepared meal delivery services for One Person
Are Meal Kits Worth it?
Meal Kits Industry Trends 2020
green chef delivery
How to Recycle Your Green Chef Box
Green Chef organic products
Green Chef Gluten-Free Plan Review
Veestro: Prepared Meal Delivery Review
Review: We Tried Veestro Meal Kits
Freshly Keto Friendly Meals
Freshly Keto Friendly Meals